Serenity Foods/ Happy Buddha vegetarian restaurant
package and identity design
package and identity design
Serenity Foods China provides great tasting comfort foods that are 100% plant-based in four locations in Hangzhou and Shanghai. They were the winners of The 2016 Green Product Award, which is an annual international competition for sustainable products and services from established firms and start-ups.
I was brought onto their team as a graphic designer tasked to shift the brand image to one that is green and eco-friendly. This image was conveyed through the design of their product packaging, menus, posters and name cards. The challenge of the task was to make an appealing first impression of vegan food for a Chinese customer base that might not be familiar with the cuisine.
I was brought onto their team as a graphic designer tasked to shift the brand image to one that is green and eco-friendly. This image was conveyed through the design of their product packaging, menus, posters and name cards. The challenge of the task was to make an appealing first impression of vegan food for a Chinese customer base that might not be familiar with the cuisine.
Name Cards
Take away Sticker
2016 April
2016 April
Posters
used at an Ice ream collaborate event with CocoMojo
used at an Ice ream collaborate event with CocoMojo