Yofit Shanghai
Logo, Branding
Logo, Branding
Yofit is a yoga studio in Shanghai providing the busy city with a quiet getaway for people who want to get together and work on their bodies. They provide daily classes ranging from beginner classes to advanced. The challenge for this logo was to find a way to keep it simple. In the beginning, the owner and I tried using various different yoga poses as the logo but landed on something else: the lotus. The lotus represents potential, specifically of a spiritual nature, in yoga.