ARRIVE HYDRATED
Luxury brands are bringing full 360 travel campaigns to life through all touch points with the consumer journey,
incorporating brand story/authenticity, local relevancy, disruptive experiences and customization to drive conversion.
incorporating brand story/authenticity, local relevancy, disruptive experiences and customization to drive conversion.
Progress
Key Visuals
Single and Double Page Ad
Every journey begins with a jar, where will yours take you?
Every journey begins with a jar, where will yours take you?
BOUNCE BACK CARD
HANDOUT CARD 2: PARADISE FOUND
Against a backdrop of green mountains and a vibrant landscapes, emerald greens, shades of teal and golden sunsets take us to Vietnam,
where the natural beauty knows no bounds.
Against a backdrop of green mountains and a vibrant landscapes, emerald greens, shades of teal and golden sunsets take us to Vietnam,
where the natural beauty knows no bounds.
HANDOUT CARD 3: INTO THE BLUE
The Greek Island of Santorini brings us to a world of bright expansive skies, crisp whites and cool blues. Dramatic views are brought into
focus against a backdrop of a rocky coastline and stairways winding down to the Aegean Sea.
The Greek Island of Santorini brings us to a world of bright expansive skies, crisp whites and cool blues. Dramatic views are brought into
focus against a backdrop of a rocky coastline and stairways winding down to the Aegean Sea.
PRODUCT SLEEVE (100ML)
TREX SLEEVE
PLUG AND PLAY: PRE-FLIGHT, LITHO
WINDOW
SOCIAL
Single and Double Page Ad
Every journey begins with a jar, where will yours take you?
Every journey begins with a jar, where will yours take you?
HANDOUT CARD 1: PRE FLIGHT
Preparing for a journey of otherworldly beauty in Iceland by prepping and refreshing skin with the ultimate pre-travel ritual.
Preparing for a journey of otherworldly beauty in Iceland by prepping and refreshing skin with the ultimate pre-travel ritual.
HANDOUT CARD 2: PARADISE FOUND
Against a backdrop of green mountains and a vibrant landscapes, emerald greens, shades of teal and golden sunsets take us to Vietnam,
where the natural beauty knows no bounds.
Against a backdrop of green mountains and a vibrant landscapes, emerald greens, shades of teal and golden sunsets take us to Vietnam,
where the natural beauty knows no bounds.
HANDOUT CARD 3: INTO THE BLUE
The Greek Island of Santorini brings us to a world of bright expansive skies, crisp whites and cool blues. Dramatic views are brought into
focus against a backdrop of a rocky coastline and stairways winding down to the Aegean Sea.
The Greek Island of Santorini brings us to a world of bright expansive skies, crisp whites and cool blues. Dramatic views are brought into
focus against a backdrop of a rocky coastline and stairways winding down to the Aegean Sea.
PRODUCT SLEEVE (100ML)
TREX SLEEVE
PLUG AND PLAY: PRE-FLIGHT
PLUG AND PLAY and LITHO
Art Direction 3
With our hero at the center of it all, we build on the visual world of previous campaigns with a new sense of scale, perspective, and lighting. Against the
backdrop of new destinations, and expansive skies, this creative treatment puts you at the center of a world filled with possibilities.
With our hero at the center of it all, we build on the visual world of previous campaigns with a new sense of scale, perspective, and lighting. Against the
backdrop of new destinations, and expansive skies, this creative treatment puts you at the center of a world filled with possibilities.
Key Visual
Against the backdrop of a new destination, soft textures and expansive skies bring together elements of lightness
and elevation while invoking a sense of tranquility and calm.
Against the backdrop of a new destination, soft textures and expansive skies bring together elements of lightness
and elevation while invoking a sense of tranquility and calm.
THEME ONE: IN TO THE BLUE
Vacation Glow
Reflecting the sparkling turquoise waters against the golden, terra cotta buildings capped with bright colorful umbrellas on the surrounding beaches,
vacation glow brings us to the dramatic views and rocky coastline of the island of Capri.
Vacation Glow
Reflecting the sparkling turquoise waters against the golden, terra cotta buildings capped with bright colorful umbrellas on the surrounding beaches,
vacation glow brings us to the dramatic views and rocky coastline of the island of Capri.
THEME ONE: IN TO THE BLUE option 2
Vacation Glow
The Greek island of Santorini brings us to a world of bright expansive skies, crisp whites and cool blues. Dramatic views are brought into focus against a backdrop of the rocky coastline and stairways winding down to the turquoise Agean sea.
Vacation Glow
The Greek island of Santorini brings us to a world of bright expansive skies, crisp whites and cool blues. Dramatic views are brought into focus against a backdrop of the rocky coastline and stairways winding down to the turquoise Agean sea.
THEME TWO: TROPICAL ESCAPE
A Reparative Oasis
Against a backdrop of green mountains and a vibrant landscapes, emerald greens, shades of teal and golden sunsets
take us to Vietnam, where the natural beauty of our surroundings knows no bounds.
A Reparative Oasis
Against a backdrop of green mountains and a vibrant landscapes, emerald greens, shades of teal and golden sunsets
take us to Vietnam, where the natural beauty of our surroundings knows no bounds.
THEME THREE: NATURAL WONDER
A World of Calm
Our journey takes us to the otherworldly beauty of Iceland’s majestic lava fields, thermal pools and frozen landscapes.
A World of Calm
Our journey takes us to the otherworldly beauty of Iceland’s majestic lava fields, thermal pools and frozen landscapes.
Other Hero Options (Work in Progress)
Supporting Visual: Iceland Story (Work in Progress)
Supporting Visual: Vietnam Story (Work in Progress)
SOCIAL
Have Crème, Will Travel
Have Crème, Will Travel
Product, texture and sense of place may be the visual cues, but it only takes a photograph to transport us back to that state of vacation glow.
Visual snapshots that take us back to the beautiful landscapes of our journeys.
Events and Activations
Large Scale Influencer Event
Our campaign launches with a trip to Iceland’s Ion Adventure Hotel where our global influencers experience a weekend of relaxation and calm.
Getting Away with La Mer includes soaking in thermal pools, dinner at the award-winning Northern Lights restaurant and treatments at the Lava Spa.
Our campaign launches with a trip to Iceland’s Ion Adventure Hotel where our global influencers experience a weekend of relaxation and calm.
Getting Away with La Mer includes soaking in thermal pools, dinner at the award-winning Northern Lights restaurant and treatments at the Lava Spa.
Consumer Retail Event
Away with La Mer personalized gift at-counter
Away with La Mer personalized gift at-counter
Art Direction 2
With our hero at the center of it all, we build on the visual world of previous campaigns with a new sense of scale, perspective, and lighting.
Against the backdrop of new destinations, and expansive skies, this creative treatment puts you at the center of a world filled with possibilities.
With our hero at the center of it all, we build on the visual world of previous campaigns with a new sense of scale, perspective, and lighting.
Against the backdrop of new destinations, and expansive skies, this creative treatment puts you at the center of a world filled with possibilities.
Key Visual
Against the backdrop of a new destination, soft textures and expansive skies bring together elements of lightness
and elevation while invoking a sense of tranquility and calm.
Against the backdrop of a new destination, soft textures and expansive skies bring together elements of lightness
and elevation while invoking a sense of tranquility and calm.
Art Direction 1
Inspired by the softness of a cloud and the expansive skies up in the air, our dreamy, ethereal light-filled world
evokes a sense of exploration against a backdrop of new destinations.
Inspired by the softness of a cloud and the expansive skies up in the air, our dreamy, ethereal light-filled world
evokes a sense of exploration against a backdrop of new destinations.
Key Visual
Against the backdrop of a new destination, soft textures and expansive skies bring together elements of lightness
and elevation while invoking a sense of tranquility and calm.
Against the backdrop of a new destination, soft textures and expansive skies bring together elements of lightness
and elevation while invoking a sense of tranquility and calm.
Social
Against the backdrop of a new destination, soft textures and expansive skies bring together elements
of lightness and elevation while invoking a sense of tranquility and calm.
Against the backdrop of a new destination, soft textures and expansive skies bring together elements
of lightness and elevation while invoking a sense of tranquility and calm.
Events and Activations