|
Petite Studio NYC
www.petitestudionyc.com |
Petite Studio is a New York based online women’s wear brand catering specifically to the underserved nice of petite girls. The company has grown rapidly since its inception in 2016 and has developed a large following as one of the most exciting indie brands of 2017.
I was brought onto the team as a branding designer then transitioned into the head of marketing. I’ve created effective visual contents for all platforms. Some designs include the logo, packaging, thank you cards; all of which boost the brand image by sending a powerful message to the customers. Other aspects of my work at Petite Studio include designing Instagram content and campaigns, preparing mailers and media books, customizing the email experience, and conducting A/B testing and analysis. As for their website, I built it and maintain it by myself in addition to evaluating and changing coding within css/html to achieve customers satisfaction. I also plan and direct the Lookbook photoshoots and work closely with photographers, fashion designers, and editors.
I was brought onto the team as a branding designer then transitioned into the head of marketing. I’ve created effective visual contents for all platforms. Some designs include the logo, packaging, thank you cards; all of which boost the brand image by sending a powerful message to the customers. Other aspects of my work at Petite Studio include designing Instagram content and campaigns, preparing mailers and media books, customizing the email experience, and conducting A/B testing and analysis. As for their website, I built it and maintain it by myself in addition to evaluating and changing coding within css/html to achieve customers satisfaction. I also plan and direct the Lookbook photoshoots and work closely with photographers, fashion designers, and editors.
Digital Design
Emails
Friends and Family E-vite
|
Friends and Family Showroom Viewing
E-vite |
Press Diner E-vite
E-vite
|
Press Diner E-vite 2
|
|
|
Newsletter Sign Up- Design
Social Media
|
Customize OPT Experience Design
Animated video
|
Instagram Collage
Website (Verison 1)
Wechat Program Design (Art Direction at Overice)
Branding
Thank you Cards
|
Postcards
|
|
Thank You cards Design (Collaborated with Caro Ni)
|
|