Mei is a New York–based designer and art director specializing in Brand Identity, Visual Merchandising, and Experience Design.

Born and raised in Shanghai and educated at Parsons School of Design in New York and Paris, she brings a cross-cultural perspective to her work—combining storytelling, strategy, and craft to create thoughtful visual identities and experiences across beauty, fashion, hospitality, and culture.

Her work spans both global brands and independent businesses, moving fluidly between brand systems, campaigns, retail environments, packaging, print, digital, and physical experiences.

Alongside her in-house work, Mei has maintained an independent design practice since 2015, collaborating directly with founders, restaurants, and creative teams to build distinctive brands and experiences from concept through execution.

Her independent work spans brand identity, art direction, packaging, print, digital, environmental graphics, and experience design. She approaches each project as a complete visual world—considering how an identity can extend beyond a logo or graphic system into the spaces, objects, and moments through which people experience a brand.

Across both her independent and in-house practice, Mei is drawn to work that brings together culture, storytelling, and physical experience, creating design that feels considered, memorable, and specific to the people and communities behind it.

Selected Client↗

Beauty & Fashion
La Mer (In House)
Chantecaille Beauté
Dermalogica
Barneys New York (In House)

Food & Beverages
Wenwen
Nowon
886
Taiwanese? Cookbook
Ekiben Baltimore
Land to Sea
Madame Vo
Sama Street
Sweetie’s K Chicken
Davey’s Ice Cream
Nature’s Soy
Pabst Blue Ribbon
Tsingtao Beer

Other
Yoseika Stationery

Featured in↗

Eater
“How I Got My Job: Designing NYC’s Coolest Restaurant Merch and Food Labels”

Barbizmag “Bars with Unique Menu Designs”