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Mission:
The consumption of Greek yogurt is off the charts in the United States. But it is mostly consumed for breakfast. Chobani is the leader in the category and has the chance to create a brand new eating occasion for yogurt consumers — the afternoon snack. Mood Board Colors, fresh, energetic, attractive, just like Chobani |
An app full of surprises. Unexpected music lists sort by different themes for different time in a day.
It's your friend, your lover and your personal trainer and assistant. It could be everything.
It is a music player work with the code inside each Chobani. By scanning the code inside the yogurt on the lid a music list will be available to play for free for an hour. At every time, several catalogues will appear, but only one could be chosen. The list will contain 10 different songs. The list varies with flavor and time. For example morning has wake-up songs, afternoon has slow tea time songs and working songs, night has club songs for parties. Imagine you are holding a party and dont have the right music to play, just open a chobani and there will be the right songs in just a little yogurt. I think music is an very important element of life, by this way we will get to the point that people eating yogurt all the time.
Fun facts: if you unlock the same music lists with different codes three times in a week, 5 times in 2 weeks, the list will be in the list forever. And theres only one macaroon is you unlock one, and you will have more if you unlock one. They varies in colors and musics.