Taiwanese? Cook book
Year: 2025 - 2026
Authors: Eric Sze & Elyse Inamine
Photography: Alex Lau
Design & Illustration Direction: Meijun Li
Illustration: Jane Zhang
Publisher: Hardie Grant North America
Published: October 2026
Photo Credit: @scoboco, Adam Friedlander Meijun Li
Taiwanese? A Rambling Reflection on the Recipes, Cultures, and People Defining this Island is the debut cookbook by chef Eric Sze and food writer Elyse Inamine, published by Hardie Grant North America.
Part cookbook, part cultural exploration, Taiwanese? is a bold, unconventional celebration of Taiwanese cuisine, identity, and the people who shape it. Through recipes, personal stories, and vibrant photography, the book challenges traditional definitions of authenticity while capturing the humor, nostalgia, and dynamic energy of Taiwan.
Having previously worked alongside Eric to develop the distinct visual identities of his restaurants, 886 and Wenwen, I was already familiar with his creative vision and unapologetically playful personality. Designing Taiwanese? felt like a natural continuation of that collaboration, an opportunity to bring his storytelling and larger-than-life energy into a new medium.
Although I'm not Taiwanese myself, I've visited Taiwan several times and have always been fascinated by its vibrant visual culture. The photographs throughout the book became my starting point, taking me on a visual journey through the island. From bustling streets and distinctive interiors to nostalgic signage, everyday graphics, and contemporary design, I drew inspiration from the many visual layers of Taiwan. These influences came together through expressive typography, vivid colors, unexpected compositions, and dynamic editorial layouts.
The logo design takes inspiration from vintage Taiwanese street and disco dance club signs.
The menu covers are collages of elements from 365風俗考察II (“Taiwanese Social Custom Expedition 365 Days Calendars”) by Taiwanhaose. Each cover is a collaborative creation by Mei (Overice) and Wenwen’s friends and family, making every menu unique with its own story to tell.
After conceptualizing and drafting the rough layout, and with the support of illustrator Jane, I was able to bring the menu to life with the beautiful two full-frame illustrations.
Drink Menu: The illustration features the signature cocktail Shyboy at Wenwen, with 圓山大飯店 (The Grand Hotel Taipei) nestled against the mountains, framed by Taiwan’s iconic plum blossoms.
Food Menu: Inspired by the warmth of grandma’s dinner table, this artwork captures the essence of “homesickness.” It depicts family gatherings filled with laughter and togetherness, with dishes spread across a gingham-covered table—a familiar sight in many Asian households.
To enhance the nostalgic feel, I applied vintage treatments to the artwork and printed them on thick, textured paper, resulting in the old newspaper-like finish.
Wenwen’s signage and select Instagram announcements incorporate the custom illustrations and frames developed during the menu design process. These elegant, bespoke illustrations flow seamlessly throughout the brand’s physical and digital spaces, establishing a cohesive and consistent brand identity.
Seasonal Special Menus:
I was given only a quick photo of each drink or the food, snapped by the store manager, with no other creative direction. I appreciated the freedom to take it from there, building a visual world around each cocktail.
I started by looking at the ingredients, flavor profile, mood, and season, using those details to shape a story and visual concept unique to each drink. From there, the process felt much like art directing a photoshoot—thinking through the setting, lighting, composition, cropping, and perspective before bringing everything together in Photoshop.
Working from a simple drink photo, I experimented with light, depth, texture, and surrounding elements to transform each cocktail into a fully realized scene—one that not only showcased the drink, but captured its character and the feeling of the season.
The space itself is a treasure trove of nostalgic charm, filled with vintage signs, original posters, night market toys, and rare finds that transport guests and also me straight to the bustling streets of Taiwan, it inspired me to create around it.
Shaved Ice Saturdays at Wenwen
Every Saturday during the summer, Wenwen brought the nostalgic joy of Taiwanese street-style shaved ice to Greenpoint. The neighborhood came alive with families, kids, and dogs, all gathering to enjoy a simple, refreshing treat—just pure joy and fun.
I created a series of signage and Tshirt inspired by risograph printing and the charm of rubber stamp effects, which was created layer by layer, mimicking the Riso printing process to capture its raw textures and playful imperfections. It was so much fun!
Beef Noodle Soup Cafe
This small, fun project was my way of paying tribute to the street food experience from my childhood. I designed the menu to evoke a wholesome, vintage, and homey feel—pairing the menu with clipboards and vintage pencils to create a nostalgic yet simple, exciting and approachable ordering experience.
Special Events Collateral ↓
Wenwen’s Ssssssunday Roast dinner
A special dinner at Wenwen celebrating the The Year of the Snake, infused with nostalgia and tradition. The design for the social assets and menu continues an elegant vintage vibe, drawing inspiration from old-school restaurants.
Selective flyer
Wenwen x Rooted Eats
Dumplings & Craft Event
or this special Lunar New Year gathering, I created a crayon-style illustration that captures the warmth and liveliness of a festive dinner table. The composition is filled with hands engaged in tradition: someone folding dumplings, another cutting a paper decoration that subtly reveals the Year of the Snake.
To complement the experience, I designed event menus with a quick turnaround, using a custom Diner Check-style template I created.
Wenwen x Lord’s
Inspired by the spirit of Wimbledon, this playful culinary collab brought together bold flavors, unexpected pairings, and a lively atmosphere that blurred the lines between tradition and innovation.